10 Tips to Get Your Holistic Healing Business Found
If you're running a holistic healing business, you probably got into it because you love helping people—not because you wanted to become an SEO expert. But let’s be real: if people can’t find you online, they can’t book with you, buy from you, or learn from you. That’s where SEO (search engine optimization) comes in! It helps your website show up when people search for things like “Reiki practitioner near me” or “best crystals for anxiety.” And the best part? You don’t need to be tech-savvy to start seeing results.
So, grab your favorite herbal tea, and let’s dive into some easy SEO tips to help your holistic healing business shine online.
1. Start with Keywords (a.k.a. What People Are Searching For)
Think about what your ideal clients would type into Google when looking for your services. These are your keywords. For example:
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“Sound healing sessions in [your city]”
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“How to use essential oils for stress relief”
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“Holistic wellness coach near me”
Once you have your keywords, sprinkle them naturally throughout your website—on your homepage, service pages, blog posts, and even image descriptions. But don’t overdo it! Google loves natural, helpful content, not keyword stuffing.
2. Write Blog Posts That Answer Questions
A great way to attract visitors is by writing blog posts that answer common questions in your niche. Here are some blog ideas:
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“What is Reiki and How Can It Help You?”
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“5 Easy Breathwork Techniques for Instant Calm”
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“The Best Crystals for Beginners”
Not only does blogging help with SEO, but it also positions you as an expert in your field. Plus, your posts can be shared on Pinterest for even more exposure!
3. Use Pinterest to Drive Traffic
Speaking of Pinterest, did you know it’s a search engine too? People go there looking for wellness tips, affirmations, and holistic healing resources. Create eye-catching pins that link back to your website. For example:
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A beautiful pin with “7 Herbs for Stress Relief” leading to your blog
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A pin showcasing your Reiki services with a “Book Now” button
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Infographics about chakra healing that link back to your products or courses
Pinterest can be a game-changer for holistic businesses, so don’t skip this step!
4. Optimize Your Website for Mobile
Most people will visit your site from their phone. If your site is slow or hard to navigate on mobile, they’ll bounce right off. Make sure your website: ✅ Loads quickly (Google prefers sites that load in under 3 seconds!) ✅ Has easy-to-read text ✅ Uses buttons instead of tiny links ✅ Is clean and clutter-free
If you’re using a platform like Shopify or WordPress, most modern themes are mobile-friendly, but it’s always good to test it on your phone!
5. Get Listed on Google Business
If you offer in-person services, a Google Business Profile is a must. It helps you show up in local searches like “acupuncture near me” or “holistic healing in [your city].” Plus, clients can leave reviews, which builds trust and helps you rank higher.
To set it up:
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Go to Google Business Profile
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Fill out your business details
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Add your services, website, and high-quality photos
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Ask happy clients to leave reviews (this boosts your ranking!)
6. Make Your Site Easy to Navigate
If visitors get lost on your site, they’ll leave. Here’s how to keep them around:
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Have a clear menu (Home, About, Services, Blog, Contact)
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Make it easy to book appointments or buy products
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Use clear call-to-action buttons (e.g., “Book a Reiki Session” or “Shop Now”)
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Include an FAQ page to answer common questions
A simple, well-organized website makes a huge difference!
7. Encourage Reviews & Testimonials
Google loves fresh content, and reviews count! Encourage clients to leave reviews on Google, Yelp, or Facebook. If you sell digital products, ask for testimonials to feature on your website. Not only do reviews help with SEO, but they also build credibility and trust.
8. Use Social Media to Boost SEO
Your social media profiles can also help people find you. Make sure your Instagram, Pinterest, and Facebook bios include your website link and keywords. Posting regularly helps, too!
9. Add Alt Text to Images
Alt text (alternative text) is a short description of your image that helps Google understand what it is. For example:
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Instead of “IMG_2024.jpg,” write: “Rose quartz crystal for love and healing.”
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Instead of “Screenshot123.png,” write: “Sound healing session with Tibetan singing bowls.”
This tiny step can help your images show up in Google Image searches!
10. Be Patient & Keep Going!
SEO isn’t instant, but the results are worth it. Keep adding helpful content, optimizing your site, and sharing your work on Pinterest and social media. Over time, you’ll see more traffic, more clients, and more impact!
