If you’re a Reiki practitioner, sound healer, or breathwork facilitator, you might be overlooking one of the most powerful platforms for growing your business—Pinterest! Unlike social media platforms that rely on fleeting content, Pinterest acts as a visual search engine, meaning your content stays discoverable for months (or even years). That means that the pins you make never die, and building your brand, your audience and your business is about consistent quality pinning!
With over 400 million active users searching for wellness inspiration, now is the perfect time to use Pinterest to attract clients, grow your email list, and establish yourself as an expert in your healing field. Let’s dive into how you can effectively market your Reiki, sound healing, or breathwork services on Pinterest!
1. Optimize Your Pinterest Profile for Visibility
Before you start pinning, make sure your profile is set up for success.
- Use a Business Account: This gives you access to analytics and allows you to run ads if needed.
- SEO-Optimized Bio: Use keywords like Reiki healing, sound therapy, or breathwork techniques to help people find you.
- Branded Profile Picture & Banner: Keep it professional and aligned with your healing brand.
- Website Link: Make sure your website, landing page, or booking link is easy to find.
Example Bio:
"Helping you find balance through Reiki, sound healing, and breathwork. Explore holistic healing tips, guided sessions, and wellness inspiration!"
2. Create Pinterest Boards That Attract Your Ideal Clients
Pinterest boards act like categorized collections, helping users easily find what they’re looking for. Here are some ideas for healing-focused boards:
- Reiki Healing Tips & Techniques
- Sound Healing Benefits & Instruments
- Breathwork for Stress & Anxiety
- Holistic Self-Care & Mindfulness
- Chakra Healing & Energy Work
- Meditation & Spiritual Healing
Each board should have a keyword-rich description so it appears in search results.
Example Board Description:
"Discover powerful Reiki healing techniques, energy-clearing rituals, and self-care practices to restore balance and well-being."
3. Design Eye-Catching Pins That Get Clicked
Pinterest is a visual-first platform, so high-quality images and graphics are key! Here’s what works best:
- Vertical Images (1000x1500 pixels) – These get the most visibility.
- Clear, Bold Text – Use easy-to-read fonts with healing-related keywords.
- Soothing Colors – Soft blues, purples, and earthy tones work well for holistic healing.
- Branded Templates – Use Canva to create beautiful, cohesive designs or get them from us! Made with love and easily customized.
Pin Ideas:
✅ "5 Powerful Reiki Symbols & Their Meanings"
✅ "How Sound Healing Can Transform Your Energy"
✅ "Breathwork for Anxiety: A Step-by-Step Guide"
4. Use Keywords to Rank Higher in Search
Pinterest works like Google, so SEO (Search Engine Optimization) is crucial. Optimize your:
- Pin Titles (e.g., “Best Reiki Techniques for Energy Healing”)
- Pin Descriptions (e.g., “Learn how to use Reiki for stress relief and spiritual balance”)
- Board Names & Descriptions (e.g., “Sound Healing 101: How to Use Singing Bowls & Tuning Forks”)
Think about what your audience would search for and use those exact phrases in your content.
5. Link Every Pin to Your Website or Offer
Every pin should direct users to your website, blog, or a lead magnet (like a free meditation, guide, or consultation).
- Promote Your Services: Link to your Reiki or breathwork session booking page.
- Grow Your Email List: Offer a freebie like a sound healing guide or Reiki self-care checklist.
- Drive Traffic to Your Blog: Share educational posts with in-depth healing insights.
Example CTA (Call-to-Action):
"Click to book a free Reiki consultation & start your healing journey today!"
6. Pin Consistently & Schedule in Advance
Pinterest rewards consistent activity, so aim to pin at least 5-10 times per day. Instead of doing it manually, use a scheduler like Tailwind or just use the internal Pinterest system for free to plan your content in advance.
💡 Pro Tip: Repin your best-performing content every few weeks to reach new audiences!
7. Join Group Boards & Engage with the Community
Pinterest Group Boards allow multiple people to pin content, giving your posts more exposure. Find and request to join healing or wellness-related group boards.
Also, engage by commenting on other pins, repinning relevant content, and responding to comments on your own pins. The more active you are, the more Pinterest boosts your visibility!
Final Thoughts
Pinterest is an untapped goldmine for Reiki practitioners, sound healers, and breathwork facilitators. By optimizing your profile, creating visually appealing pins, using SEO, and linking to your services, you can attract the right audience and turn Pinterest traffic into paying clients.
Start pinning today, and watch how Pinterest transforms your holistic healing business!
Take a look at all the healing modality social media content I have available in my shop and if you need any custom creations, just reach out. I love to collaborate!
