Starting a holistic business is an exciting journey, but it comes with its challenges. When I first launched my services, I made a mistake that nearly held me back. I focused too much on the product and not enough on the marketing strategy behind it.
1. I Didn’t Prioritize My Marketing Plan
When I first started, I assumed that if I had a great service, the clients would come. But I quickly realized that without a solid marketing plan, people wouldn’t know about my services. I was focusing on perfecting my offerings but neglecting to put a marketing strategy in place.
2. I Didn’t Define My Ideal Client Clearly
Another mistake I made was not defining my ideal client from the start. I thought everyone could benefit from my services, but by trying to appeal to everyone, I ended up attracting no one. By clarifying my target audience, I could create content and messaging that truly resonated with the people I wanted to work with.
3. I Underestimated the Power of Consistency
I would post on social media sporadically and wonder why my audience wasn’t growing. But marketing is about consistency. It’s not just about showing up when you feel like it—it’s about creating a consistent presence so your audience knows when and where to expect you.
4. I Was Afraid to Sell
In the beginning, I was shy about selling my services. I didn’t want to be pushy or feel like I was forcing people into something they didn’t want. But over time, I learned that selling isn’t pushy if you’re offering something valuable. Once I started positioning myself as someone who could help solve a problem, selling became a natural part of my process.
5. I Didn’t Track My Results
Finally, I wasn’t measuring the success of my marketing efforts. Without tracking metrics, it’s hard to know what’s working and what isn’t. Once I started analyzing my results, I was able to pivot and improve my strategies based on actual data.
Making these mistakes taught me important lessons about marketing a holistic business. Now, I’m much more intentional and strategic with how I market my services. I hope sharing these lessons will help you avoid the same mistakes and build a thriving business from the start!
